Business-to-business culture and practices of the last decade show a sharp increase in business owners who value honest-to-goodness transparency, multi-network idea sharing, resource pooling, and even (gasp) giving back to the community over the notorious materialism and “evil-empire-building” mentalities of past decades. The new model for business is to do something the right way and trust that eventually, the money will be there. Facebook for example, which has billions of users isn’t even profitable yet, but I doubt you ever hear Facebook’s founders murmuring about how they should’ve done something…
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